Product Tagging

Product tagging is what makes your content shoppable. By tagging products that appear in your videos and photos, customers can instantly purchase items they see, dramatically increasing your conversion rates.

Why Product Tagging Matters

• Instant Shopping: Customers can buy products directly from your content
• Higher Conversions: Shoppable content converts 3-5x better than regular content
• Better Analytics: Track which products drive the most engagement
• Seamless Experience: No need to search for products separately

Conversion Tip: Content with properly tagged products typically sees 300-500% higher click-through rates compared to non-shoppable content.

How to Tag Products

Single Content Item Tagging

1. Open Product Tagging

   • In your Content Library, click the “Tag Products” button on any content item.

2. Search for Products

   • In the product tagging modal:
     • Browse all products from your Shopify store
     • Search by name using the search bar
     • Filter by collection to narrow down options
     • Products show with images, titles, and prices

3. Select Products

   • Check the box next to each product that appears in your content
   • You can select multiple products per content item
   • Selected products will be highlighted

4. Save Product Tags

   • Review your selections
   • Click “Save Tags” to make your content shoppable
   • Tags are immediately active on your store

Bulk Product Tagging

Tag multiple content items at once to save time:

1. Select Multiple Items

   • In Content Library:
   • Check the boxes next to multiple content items
   • Or use “Select All” for the entire page

2. Open Bulk Tagging

   • Click “Tag Products” in the bulk actions toolbar

3. Choose Products

   • Select products that appear across the selected content
   • These products will be tagged to ALL selected content items
   • Best for content featuring the same products

4. Apply to All

   • Click “Save Tags” to apply the selected products to all chosen content items

Bulk Tagging Caution: Only use bulk tagging when the same products appear in multiple content items. Incorrectly tagged products can confuse customers and hurt trust.

Product Tagging Best Practices

What to Tag✅DO Tag These Products:

• Products clearly visible in the content
• Products being demonstrated or used
• Products mentioned in video narration
• Products that are the main focus of the content

❌DON’T Tag These Products:

• Products not visible in the content
• Competitor products
• Products that are out of stock (unless restocking soon)
• Unrelated products just to increase options

Managing Product Tags

Viewing Tagged Products

See which products are tagged to your content:

• Content Library: Tagged products show as small product icons below each content item
• Content Details: Click any content item to see full list of tagged products
• Product Count: The number badge shows how many products are tagged

Editing Product Tags

1. Open Content Item

   • Click on any content item in your library

2. Modify Tags

   • Click “Edit Product Tags”
   • Add new products by checking additional boxes
   • Remove products by unchecking boxes
   • Search for different products if needed

3. Save Changes

   • Click “Save Tags” to update the product associations

Removing Product Tags

To remove all product tags from content:

1. Open the content item’s product tagging modal
2. Uncheck all selected products
3. Click “Save Tags” to remove all associations

Tag Updates: Changes to product tags are reflected immediately in your live widgets. Customers will see updated product options right away.

Product Tag Analytics

Track the performance of your tagged products:

Key Metrics to Monitor

• Click-through Rate: How often customers click on tagged products
• Conversion Rate: How many clicks result in purchases
• Revenue per Tag: Average revenue generated by each tagged product
• Top Performing Products: Which products get clicked most often

Optimization TipsBased on your analytics:

• Promote high-performing products by featuring them in more content
• Improve low-performing tags by using better product photos or descriptions
• Test different product combinations to find what works best
• Seasonal adjustments
• update tags for seasonal products and trends

Advanced Product Tagging

Product Variants

When tagging products with multiple variants (size, color, etc.):

• Tag the main product: The system will show all available variants
• Customers can select: Size, color, and other options during purchase
• Inventory awareness: Out-of-stock variants are automatically handled

Collection-Based Tagging

For efficiency, consider tagging by product collections:

• Seasonal collections: Tag all summer items in summer content
• Category collections: Tag all “accessories” in styling content
• Brand collections: Tag specific brand items in brand-focused content

Cross-Selling Opportunities

Use product tagging strategically for cross-selling:

• Complete the look: Tag complementary items (shoes with dress, case with phone)
• Bundles: Tag items that work well together
• Upsells: Include premium versions of featured products

Need Help?

Our support team is here to help you succeed:

Schedule a Call

Book a call to get personalized onboarding and setup assistance.

Contact Support

Email your questions to our support email at [e-mail].

Key Features

• ✅ Unlimited video and photo uploads
• ✅ Product tagging for instant purchasing
• ✅ Multiple widget styles (Reels, Stories, Floats)
• ✅ Complete styling customization
• ✅ Mobile-responsive design
• ✅ Performance analytics
• ✅ Easy theme integration
• ✅ Social media imports (Instagram, TikTok, YouTube)

Ready to get started?

Install the Shopify app and start upgrading your website today!